The company opened 35 hotels in its current fiscal year. Amenities include a morning snack of dairy-free frozen yogurt and an afternoon happy hour. Guests drink filtered water. Among the optional services are bedtime stories and belly rubs. Welcome to PetsHotel, a division of PetSmart. “People are thrilled to have choices,” noted PetSmart chairman and chief executive Phillip Francis. “It’s a guilt reliever for humans who have to abandon their pets for a short time.”