The umbrella is called The Motivation Show but for travel execs, today signalled the opening of IT&ME, an event that meetpete first attended in 1977! IT&ME remains far-and-away the largest gathering of incentive buyers on U.S. soil. And speaking of U.S. incentive travel companies, a list of the 25 largest was recently published by Corporate Meeting & Incentives Magazine (meetingsnet.com). Major criteria for inclusion on the list were number of programs planned and total number of room nights used.