“Every major city and all 50 states,” Geoff Freeman, exective director of the Discover America Partnership recently told Meeting News, “spend resources competing for visitors because they realize the return on investment. And yet, at the Federal level, we still confront the question of whether or not this is a government role. That makes the U.S. government the world’s anomaly. Every other country has figured it out; every state has figured it out; every major destination has figured it ot. But Washington continues to wonder if there’s any benefit in promoting tourism.”